Winn-Dixie Email Templates

Southeastern Grocers, 2023-2024

As a prominent grocery store chain, Winn-Dixie assesses engagement and performance through their marketing emails. Meaningful data and trends about consumers and their shopping habits can all be collected from email metrics. Eager to boost click-through rates and elevate their brand identity, they turned to our team with the challenge of reimagining both their evergreen and seasonal email templates.

Original Email Template

Winn-Dixie’s original email templates were functional and simple, frequently utilizing their red brand color and primary typeface. The header image would display an offer, followed by sections promoting products, sales, and the rewards program.

Concepting

To push the creative boundaries of their email templates, the concepting phase was essential. The client was presented with a diverse array of options, featuring new color palettes, typography treatments, and stylized images. Red still had to be heavily featured for brand recognition, and certain components, such as the header and footer, had to be retained for functionality.

Updated Email Templates

Through rounds of reviews, our team created both seasonal and evergreen email campaigns that aligned with the client’s needs. Bright color palettes and stylish imagery introduced a fresh, energetic feel to the brand and improved engagement and CTRs across the board.