Elliptic Digital Marketing
Elliptic, 2022-2024
Elliptic is a leading global provider of crypto compliance solutions and a pioneer in blockchain analytics. As competition intensifies in an oversaturated market, they turned to our team for assistance in expanding their reach and distinguishing themselves from new vendors.
Despite robust website traffic and brand recognition, Elliptic mainly needed a strong marketing strategy that could convert positive attention to measurable success.
Our team developed clear, consistent messaging to speak to Elliptic’s main audiences, and created a comprehensive library of search and display ads to showcase Elliptic’s main capabilities. The brand identity received a facelift as well, pushing distinct visual elements such as the blue-green gradient and black outlines to increase brand awareness and ownability.
The impact of the new marketing strategies was swift and impressive, resulting in a 141% year-over-year increase in paid search and display conversions, alongside a 34% reduction in costs. Additionally, paid social media campaigns experienced a remarkable 79% rise in clicks.
